BEACH KING
Burger King is one of Brazil’s largest fast-food chains. Still, there is one place left for the brand to conquer, the brazilians favorite destination, the beach.
But burgers and fries don’t seem to fit with the sand, sea and sun. Not on their original recipes, at least.
We reimagined their signature flavors into a format better suited for the beach.
To promote the campaign we closed the biggest BK in Brazil with the sign “Went to the beach, be back tomorrow”.