A TICKET TO VICE CITY
This one is tricky, but follow me.
GTA VI, the most anticipated game in history, is set to launch in the middle of the week. That means millions of gamers will have to hit pause and head to work.
So, to keep the game going a little longer, we built an immersive bus that lets players continue playing on their way to work.
But there’s a twist: the whole thing is a prank. To bring GTA into the real world, we’ll surprise players with a “real” busjacking led by one of the game’s protagonists, Jason Duval.
With a Heineken 0.0 in hand and their full attention on Jason’s skills, players will get to experience the streets of Vice City for real - and still arrive at work sober.
Our personalized bus to cross the streets of Vice City.
Equiped with gaming stations and special windows that replicates the city of the game.
For streamers and their communities to enjoy the gameplay together.
Until a cosplayer of the protagonist Jason Duval steals the bus.
And starts a police chase seen through our windows.
After the heist we made our bus available for everyone!
And hosting events for the gaming community.
