SUPERIOR LIGHT WATER

Michelob Ultra - Miami Ad. School

The World Cup is one of the biggest sports events in the world, and at the 2026's edition Michelob Ultra is its official beer sponsor. Yet, you can't drink alcohol inside the stadiums.

So what if we take away everything that makes a beer, a beer?

Announcing the Cooling Breaks during matches.

The “Boiling-match Thermometer” getting hotter on discounts at stadiums and chosen bars.

The “Keep it cool” totem so people can feel our freshness.

Even Cristiano approves it!