The World Cup is one of the biggest sports events in the world, and at the 2026's edition Michelob Ultra is its official beer sponsor. Yet, you can't drink alcohol inside the stadiums.

So what if we take away everything that makes a beer, a beer?

With 0 malt, 0 hop, 0 yeast, we introduce the Superior Light Water, Michelob's water can for players and crowds to freshen' up and get back to the game.