It takes double effort to fight against fake news: if on one hand you receive them almost organically, on the other, to stop, question and search is hard - mainly when people are being bombarded with so much information daily.

To respond to that, we created a napkin version of the NYT focused on bringing the truth to the most important meal of the day.

NEW YORK NAPKIN TIMES

New York Times - Miami Ad. School

New York Times - Miami Ad. School

We lauched our breakfast food truck to promote the napkin.