It takes double effort to fight against fake news: if on one hand you receive them almost organically, on the other, to stop, question and search is hard - mainly when people are being bombarded with so much information daily.
To respond to that, we created a napkin version of the NYT focused on bringing the truth to the most important meal of the day.
NEW YORK NAPKIN TIMES


We lauched our breakfast food truck to promote the napkin.




